Looking for a new way to market your product/service? Have you ever considered partnering with creative artists? Learn how with local composer, playwright and musical theatre producer Anna Westbrook. In 2018, Anna used her unique sales strategies to successfully premiere her show Isabel & The Runaway Train, recruiting a live audience of 300 people and collaborating with over 10 local businesses. Her strategies for story-based, experiential marketing may be exactly what your business needs to thrive.
Anna Westbrook is a Composer, Playwright, and Activism Consultant working out of Austin, TX. Her organization, Isabel & The Runaway Train runs musical theater and professional development programs to teach people to support survivors of sexual maltreatment. And they do it all while pretending to be on a train. Isabel premiered in 2018 at the Dougherty Arts Center in Austin to an audience of 300 “Passengers” (as audience members are known in the Isabel world) and collaborated with over 10 local businesses and nonprofits.
Former Hosts: South Austin Business Association, 2020